OUR STORY
Inspired by a life
in the sun
With over 25 years of personal experience as a fishing guide in Montana and Florida, Austin Lowder has spent thousands of days exposed to a diverse range of harsh conditions. Years of exposure to the elements took a toll which led Austin to conclude that protection and comfort of the head was the single most important thing to enjoy the great outdoors. Trying all the conventional head protection available, Austin realized that all these products were full of compromises that fell short of what outdoor workers and enthusiasts truly needed: full-day comfort and protection in any environment. This need became the product solution that gave birth to Riff.
Our Product
Professional Comfort & Protection for all
Using a unique patent-pending design utilizing innovative double-layered fabric which provides ongoing ventilation and ultra-lightweight wear, Riff was put to the test for two years. Innovations have been inspired by our own experiences and those of outdoor professionals who spend their lives in the most extreme conditions. At Riff, we believe that great gear shouldn't just protect you: it should make your life outdoors better.
Our Mission
protection. comfort. utility.
For us, "Life in the Sun" is much more than just a tagline: it's a philosophy. It represents a way of life for everyone who works and plays outdoors. Our goal at Riff is to create sun-protective headgear that is comfortable, practical and effective, ensuring safety and peace of mind for all those who spend their lives outdoors and wouldn't have it any other way. We truly believe that the Riff can change the lives of anglers, hunters and outdoor enthusiasts and professionals for the better, and we're so excited to share it with you.
